We’ve lost a tremendous amount this past year, as individuals and as a society of people. 2020 created many interesting circumstances that have impacted our way of interacting with education, employment, and daily needs, like going to the grocery store. We have also learned so many new ideas about connecting despite the need to distance ourselves from each other. We all faced this issue with being more innovative and creating a world where we don’t need to do things traditionally to have a high-quality life.

This new way to interact with each other has also impacted how startup companies choose to do business. Digital transformation has been one of the few positive understandings that have come out of the lockdowns and the traumatic year of 2020, with so many tech companies already lining up the ability to work remotely. Quarantine and the pandemic became a way to test their ability to continue to grow under extreme circumstances.

The impact of the lockdowns for working

Before, companies and businesses had more room to not rush into utilizing more methods that engaged with the virtual connection. Still, now more than ever, it has become crucial for those same spaces to adapt to not working at the office. These new business practices of working in a virtual environment don’t seem to be going away, even with the vaccines and places opening up. What is essential for new tech companies to understand is how much 2020 and the pandemic have impacted how new companies will achieve their goal.

Communities are becoming vital part of the product

The trends of 2021 show us that community is vital as people don’t just want to buy a product. They want to be a part of a more extensive experience, interact and learn from each other on the platform. People are working remotely more than ever, so when new tech companies create a platform that allows people to engage with their products more interactively. It gives them a chance to form a community and even the possibility to collaborate with other consumers.

Focusing on sustainability and climate change are essential

It’s also crucial for new startup companies to recognize the importance of sustainability and understand climate change in their companies’ practices. People are more aware than ever of how we impact the environment with our consumerism. They want to know that the company they choose to connect with recognizes that and works to present a better way to engage with our world. We also understand the actual value of cryptocurrency and how it will impact the state of the economy in the next few years.

Connect, connect and connect

2021 will be a year where new companies need to learn how to connect more people and recognize the social and political state of the world.

Government incentives

Governments have a significant role in providing a business-friendly environment and attracting entrepreneurs. Many European countries are making substantial changes to become new startup centres. Read our articles about the startups in Finland and why FinTech startups love Lithuania.